Update

Hey Bianca

We really need/want to see that video of you dancing. Is there a way you could send it to us?

:)

Location Reccy

Today, we went to the studio to look around it and confirm our video shoot day.

We felt that it was extremely important for us to visit the studio before the day of the shoot as we could see what exactly would be possible and also get some more inspiration.

The studio isn't exactly what we were expecting as the pictures on the website did make it look a lot bigger. But we are happy with the variety of lights they have as well as all the different colour backdrops.

The picture of me above did hint out one problem we may have. I was actually wearing a PURPLE cardigan that day but in the picture, it definately looks BLUE.
This is a major issue as the camera we used to take that picture is the camera we are going to use to take the promotional shots and in those shots...we want the artist to be wearing PURPLE.

Hopefully, better lighting will improve the colour quality but if not, we'll have to do some serious editing in photoshop.

Call Sheet and Shot List

In order to prepare for the shoot and make sure we use our time efficiently, we have created a shot list and a call sheet.

Each person involved in the shoot has a copy of the call sheet so that in case of any situation, they know who to contact. We also have a shot list so that we can make sure we film every shot we need. The shot list is also the shooting schedule as it contains times so we know when each shot should be done by.
Shot List/Shooting Schedule



Call Sheet - Group 3

Update

Hey,

just got an email from asos. it says the order has been dispatched today and it should be delivered within 4 working days :S hopefully it comes in time !

Patricia

Final Costume

We have decided on the costume and mask for the dancer in our music video. We are really excited with the look we are going to create for the dancer and feel that she will look brilliant.

We decided on this costume because of the modern straps on the back so we can include shots of the dancers back which are usually found in R&B videos. The silver mask with the black feathers fits into our colour scheme and our almost "fairytale" theme.

Dancers and Runners

We tried but we haven't been able to find a dancer to feature in our music video so we have decided that Bianca will be the dancer. It will work out much better because she is already dedicated to the project, she has dance experience and is a really good performer.

In order to help us out on the day, we have got some trustworthy people to help us set up equipment and do various other jobs on the day and have got them to sign a contract:

Make-up Inspiration

For Bianca's part, as she's wearing a feathered mask, we want the attention to be drawn to her eyes. Therefore, our initial idea is for her to have nude/beige lips. Here's an image of the look that we want to achieve.

 

Costumes

Here are some costume ideas for the dancers in the video

Studio

After deciding against the Barnet studio, we searched online for other studios to see if any were suitable.

I emailed The Light Studios with this email:

They replied with this:

With the 10% student discount, this will bring the total for 8 hours to £148.50. So far, this is the best offer we have found and the price includes all the equipment listed on their website.

http://www.lightstudios.org/

Barnet Location Update

The owner of the studio in Barnet that we went to see on Saturday has emailed me and attached some up-to-date photos of the studio that were not previously on the website.

If we are using this as a back-up plan, we need to make some decisions quickly as it seems other people want to use this location during the week we would want to shoot it.

Location Update

As we are still looking for a studio location, I emailed Gap Studios West to inquire about their rates and whether any discounts were available. Below is the reply, I received:

Although the rate is quite high, they had said they would help us. I then rang them back to find out how they could help us and the owner said that they do not charge by the hour, the daily rate is fixed at £350 and they could not offer us any student discount.

Group Meeting

We have decided to make the music video more preformance and include little/ no storyline at all. This will make production slightly easier as we will only need to find a photographic studio and not a dance studio.

We are trying to finalise how the music video will look and play out and what studio we are actually going to use.

Fifth Group Meeting

Last week's targets (bold = done)

• Shots for each lyric.
• Location reccy.
• Confirmation of dancers.
• Contact Knyt and update him
• Find runners for music video.

This week's targets 

• Finalise lyric breakdown
• FIND DANCERS!!!
• FIND STUDIO!!!
• Based on the studio we get, go through our initial music video and see if it's suitable for the location
• Start organising costumes and props for the video
• Have a meeting with the runners
• Meet up with Knyt 

Location Pictures #1 - Peace and Light Studio (Barnet)

Pictures from the location reccy of the studio in Barnet.

Website of the studio - http://www.londonstudiohire.com/index.html

Unfortunately, this is not the look that we were going for. Looks like we're going to have to research some more studios.

Studios

Here is a list of the possible studios we looked at and the prices for a full day.

Holborn Studios – Full day - £350

Gap Studios – Full day - £350

Denmark Studios – Full day - £670

Waterloo Film studios – Full day - £520

Mind studio – full day - £260

Adrian pini studios – full day – 10 hours - £220

The light studios - full day - £220

Studio time – full day - £225

Inspiration

We are taking some inspiration from this music video because it has the same sleek and urban feel that we want to recreate. It has been filmed totally in a studio and has sexy female extras in it which are two concepts we want to include in the music video

Update

Hey guys

I've found a few studios that could potentially be the one we use

I've posted the links here so you can look around

http://www.mindstudio.co.uk/

http://www.holborn-studios.co.uk/

http://www.gapstudioswest.co.uk/

http://www.lightstudios.org/

Update

Hey guys,

The studio person just emailed me back. they said it's fine to take pictures and they'll be expecting us.
so tomorrow lets sort out exactly what we need to do.

AND won't we have to take promotional shots for the website and album cover on the filming day ? or will we just do it in the seward studio after half term ?

Patricia

So far..

So far, we've discussed our shot ideas for the beginning and end of the song and have gone through the lyrics line by line and have noted down what we think the visual should be.
This has been very useful and we plan to have a group meeting tomorrow to try finish this off.

We have emailed the studio to go and visit it on Saturday at midday. We plan to take photos of the location and see if it is suitable and matches with our shot ideas.

Fourth Group Meeting

We've presented our treatment so right now it's time to crack on and start planning for the production of the music video. Our main priority is to assign rough shots to each lyric of the song. It's going to take quite a while, but in the end, it'll be worth it because it'll make it easier to storyboard the video. So here goes!

Targets for this week

• Shots for each lyric.
• Location reccy.
• Confirmation of dancers.
• Contact Knyt and update him
• Find runners for music video.

Peace & Light Photographic and Film Studio

It has come to our attention that the Seward studio will most likely be unavailable during the half term.

We feel that this studio in Barnet, North London would be a perfect location to film a lot of the music video in.

http://www.londonstudiohire.com/index.html

http://www.londonstudiohire.com/gallery.html - This is a link to the gallery which shows images of the location.

We would like to visit the location this Saturday (9/10/10) to see if it will really be suitable for the video.

I emailed the owner of the studio to see if it would be alright for us to visit :

I received this reply within 20 minutes :

Treatment Feedback

We presented our treatment to the class today and we received some feedback from Mrs B:

• confirm locations and find out more information about the studio we want to use
• confirm dancers - they need to have huge acting confidence
• be very organised with the planning of the music video as we are using an actual artist
• shoot as tight as we can whenever possible
• have a location reccy
• have a technical run-through
• go through the lyrics line-by-line
• go through our practicalities again
• find more people to help us on shoot - extra crew and runners

Group 2 Treatment 1

Group 2 Treatment 2

NEW - Practicalities

• The artist is featuring in the video and he lives locally
• He is available during the half term which is when we are planning to shoot the music video
• Bianca knows people at her dance school that may be willing to feature in the music video
• We have permission to use the track from the actual artist - no copyright issues
• Seward studio is located in school and is open during half term
• There are some studios we can rent for a day to film the video

NEW moodboard

Storyboard

Here is an extract of our storyboard we had pinned up on the wall in our edit suite.

NEW Location

As we have decided to not include a club scene but a studio instead, it means that we have had to change the location for our media shoot.

Important Dates

Test shoots - Next week!!!

Seward Studio (Performance shots) - Week before or after half term.
Club Location - During half term
Recording Studio Location - During half term

Music Video

This is the overall look of the music video which we want to achieve.

Practicalities

The person we have got to perform in our video is the actual artist so therefore he already knows the song as it is his own.

Our club location is very local to both us and the artist and therefore eliminates any travel difficulties.

The Seward studio is in school and therefore easy to access.

One thing we have to consider is the large group of people that we need for our club scenes. We have limited the number to 20 so we can be organised and in control all the time. :)

Image

As we are using a local artist, his image has already been created. However, we want to stylise him to be similar to Jay Sean for the music video.

Costume: For the performance shots where he is singing to the camera, we want him to be wearing glasses, leather jacket, jeans for a casual yet stylised look.

For the shots where he's in the club and performing on stage, he will be wearing a blazer with black jeans for a sophisticated look.

Target Audience

Target Audience

Core Market

• Aged between 15-25
• Male and Female
• Listen to RnB and Hip-Hop
• Fans of Ne-Yo, Jay Sean, Keri Hilson
• Listen to Choice, Capital, Kiss on the radio
• Casually watch the charts on Viva/MTV
• Purchase albums at HMV, Amazon

Secondary Market

• Ages between 16-25
• Male
• Listen to unsigned artists/bands
• Fans of Kano, Young Nate, Sam Khan
• Attend live performances at local venues
• Download songs illegally and use Spotify

Name: Nadia
Age: 19
Occupation: Full-time student at Nottingham University, studying Economics
Likes: using social networking sites such as Facebook and Twitter, going out to clubs, shopping
Favourite Music Genre: RnB, Hip-Hop, Pop
Consumption of Music: Radio (Choice and Capital), and watching music video on Youtube

Likes mainstream music because that the music that she regularly hears at clubs hence she feels that she needs to be caught up on all the latest music by watching the Charts and listening to mainstream radio. Likes music that she can dance to, and where there's an easy chorus to learn so she can sing-a-long too.

Name: Steven
Age: 23
Occupation: Full-time supervisor at Topman
Likes: Watching unsigned artists' videos on youtube, myspace, going to gigs.
Favourite Music Genre: Unsigned artists, grime, rap.
Consumption of Music: Pirate radio stations (JuiceFM), attending live performances at local venues

Is a fan of unsigned artists as he believes that the songs are more lyrically-rich and that the passion from the music artists is shown as being stronger and clearer. Doesn't like mainstream music because he think that they are too influenced by what the record label want.

Marketing Plan

The majority of our marketing plan will be online through websites such as Facebook, Twitter and Youtube.
The artist has accounts which are frequently updated this allows audience to follow or join and become fans.
Here, we are able to target our core audience and they will have the opportunity to pass on messages and share anything they wish with their friends and anyone online.
The music video of the single will be on youtube further promoting the song and attracting audiences.

We plan to create an artist website which will contain all information for audiences such as release dates for the new single, news on the artist, videos and recent photos.

Also an advert  further promoting the artist and single in magazines.





Plan B

Even though our group has selected a track we would like to use, we need a plan B incase our idea falls through.
We discussed for our plan B that we wanted to pick a different style compared to our first choice. We wanted either a girl band or female artist with a fairly upbeat song.
Here is a track that is upbeat and fun and we think would be a good choice for a music video.

Location

For our music video, we have a number of locations we are hoping to use.

The club we want to use is on Fore Street, in Edmonton which is a couple minutes away from Silver Street and therefore not very far from school and where the artist lives.

We plan to have shots in a recording studio. We have looked into possible places which we could use that would be suitable.

For the performance shots, we'd like to use the Seward Studio for a black/white blackground.

Lyrics of the song

Knyt - She's My

Lyrics

*Chorus*
It's like she walked right out of a movie
Everything about her made her choose me
She's like a star in the night sky
On the dancefloor, you wouldn't walk by
She made me realise that's more to life
She inspires me
To be all that, I can be

She's my number one lady
She driving me crazy
I'm calling her baby
Ca-Ca-Cas she lately
Wants to be mainstream
All this time I was underground
Ain't on the scene
That's why she's suprised by the way that I be
I push my way through the crowd to the centre
My love story, she's my adventure
I got the love key, so let me enter
I forgot to love, help me remember
Help me unwrap, even though my birthday's in December

You take me right back, I'ma love you like this
I'ma love you like that
I'm the guy you miss, so dive right in and become dependent
Everything about her makes me stutter in a sentence
And now she's pretending
Like she ain't interested
Even though she's tempted

*Chorus*
It's like she walked right out of a movie
Everything about her made her choose me
She's like a star in the night sky
On the dancefloor, you wouldn't walk by
She made me realise that's more to life
She inspires me
To be all that, I can be

Desire,
You can take me higher
You can add some flames to the fire
I don't really mind coz I can be the candle that guides her
I'm her messiah
I be her rider
I be her fighter
She makes me feel inspired
She can lift my spirit, even if I'm feeling tired
She lifts me higher that the sky limit, it's
So mesmerising
I be her rider
She's so
Inviting
Coz she loves the fact that I sing...
Woah, Woah, Woah, Woaahh

*Chorus*
It's like she walked right out of a movie
Everything about her made her choose me
She's like a star in the night sky
On the dancefloor, you wouldn't walk by
She made me realise that's more to life
She inspires me
To be all that, I can be

She's got to know oh oh
That I run the show oh oh
I wanna go for broke
But I don't like to follow

Out on the open road
Top down on the path I chose
She's next to me
Her presence makes me wanna overload
If she's always on my mind
How does she find the time
To stick to her own grind
And have a starring role in my life
If she's always on my mind
You're my movie star
Oh yes yes yes you are

*Chorus*
It's like she walked right out of a movie
Everything about her made her choose me
She's like a star in the night sky
On the dancefloor, you wouldn't walk by
She made me realise that's more to life
She inspires me
To be all that, I can be

Lyrics Analysis

Here is a copy of the some of the lyric analysis we did before planning our ideas for the video.